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Company
No company
Assessment
New idea — Jul 2026
Status
Active
Data as of
7/28/2026
Company
FLWS
Assessment
FLWS — Jul 2026
Status
Active
Data as of
FY 2025
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Funnel · 2 of 5

First Pass

Translate reviewed facts into transparent operating proxies, then record your own early-stage view.

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CAPTURED Every field name, provenance line, section heading and comparison name below is verbatim from the live product with FLWS loaded. What is designed is the arrangement — the grouping into panels, the coloured provenance rail, the value-chain list and the “waits on” lines. Anything invented is labelled where it appears.
Reviewed inputs

Build the operating snapshot

SEC-backed values are prefilled when available. Every blank is intentionally unresolved and must be supplied or verified by you.

Two provenance statesRead the rail before the number
SOURCE-BACKED A source-backed value is available for review.The source and the derivation are named on the field itself. It is offered for review, not accepted on your behalf. 2 of 13 captured fields.
NEEDS YOU No source-backed value is available; this needs your judgment or an additional source.The blank is deliberate. Nothing is estimated, defaulted or averaged in to cover it. 11 of 13 captured fields.
Owner earnings proxy4 fields
SOURCE-BACKED
SEC EDGAR · derived from Revenue (FY 2025) × FCF margin (FY 2025)
A source-backed value is available for review.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Enter the reported amount; either sign is accepted.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Used only as a maintenance-CAPEX proxy.
SOURCE-BACKED
Data: Finnhub · price × shares outstanding (2026-07-28T18:58:02.000Z)
A source-backed value is available for review.
Reinvestment and returns7 fields
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Growth investment paid in cash; enter 0 only after review.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Positive growth investment only; negative releases remain excluded.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Your reviewed current-period operating capital base.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Comparable prior-period capital base.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Comparable prior-period owner earnings proxy.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Reported or SEC-derived approximation.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Your cycle-normalized assumption, kept separate from reported ROIC.
Cash and balance sheet2 captured
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
Current-period operating cash flow.
NEEDS YOU
No source-backed value is available; this needs your judgment or an additional source.
The capture stops inside this group. Net income’s own helper line and any further Cash and balance sheet fields were cut off mid-sentence, so they are left out rather than guessed at. The group is shown at the length the capture supports.
▸See how the proxy is builtDisclosure
CAPTURED Free cash flowSEC EDGAR derives it as Revenue (FY 2025) × FCF margin (FY 2025). It arrives as a value to review, not a value to accept.
CAPTURED Market capitalizationFinnhub, price × shares outstanding, stamped 2026-07-28T18:58:02.000Z. It moves whenever either input moves.
CAPTURED D&A is a stand-in, and says soUsed only as a maintenance-CAPEX proxy. It is not treated as an expense line anywhere else on this page.
CAPTURED Growth working capital counts one directionPositive growth investment only; negative releases remain excluded. A release does not net off against investment here.
CAPTURED Reported and normalized ROIC never mergeYour cycle-normalized assumption is kept separate from reported ROIC, so the two can disagree on the page.
DESIGNED Which input feeds which comparisonThe “waits on” lines in the value chain below are ours. The comparison names are the product’s; the dependency mapping between them and the thirteen fields above is a design proposal for review.
Nothing is computed yet. Eleven of the thirteen inputs are blank on purpose, so every comparison below is unresolved. The product does not fill a blank, average around it, or carry a partial figure forward — it waits.
Eight named comparisons, in order

Follow the Business Value Chain

Each link compares two reviewed quantities. None of them produces a mark, a grade or a position — and none resolves until the inputs it names are supplied or verified.

Business Value ChainFLWSComparisons only
  1. 1 GAAP vs Adjusted EarningsWaits on Net income. Not yet resolved
  2. 2 Earnings vs Owners EarningsWaits on Net income, Free cash flow, Capital expenditure, D&A. Not yet resolved
  3. 3 Owners Earnings vs Growth CapExWaits on Capital expenditure, D&A. Not yet resolved
  4. 4 Working Capital vs Owners EarningsWaits on Growth working capital. Not yet resolved
  5. 5 ROIC vs Reinvestment RateWaits on Reported ROIC, Economic invested capital, Cash acquisitions. Not yet resolved
  6. 6 Growth EngineWaits on Prior owner earnings proxy, Prior economic invested capital. Not yet resolved
  7. 7 Incremental ROICWaits on Economic invested capital, Prior economic invested capital, Prior owner earnings proxy. Not yet resolved
  8. 8 Value Creation IndicatorWaits on Reported ROIC, Normalized ROIC. Not yet resolved
Names captured, dependencies designed. All eight names and their order are the product’s. The “waits on” line under each is ours, proposed so an unresolved link points back at the exact blank holding it up. Value Creation Indicator is the product’s own name for the last link; it is a comparison of your reviewed inputs, not a score, a rank or a recommendation.
Judged apart, never combined

Four dimensions, separately judged

Four readings, kept apart on purpose. First Pass does not roll them into a single figure, and nothing here orders FLWS against another company.

Dimension 1
Profit, growth, and value

Not yet judged — the inputs behind links 1 to 3 are unresolved.

Dimension 2
Forward expectations

Not yet judged — the inputs behind links 6 and 7 are unresolved.

Dimension 3
Cash health

Not yet judged — Cash from operations is unresolved.

Dimension 4
Balance sheet health

Not yet judged — Economic invested capital is unresolved.

Headings captured, states designed. The four dimension names are the product’s. The “Not yet judged” line under each is ours, written to point at the blank responsible rather than show an empty box. No dimension is weighted against another, and there is no total.
The exit from First Pass

Choose what happens next

First Pass exists to eliminate quickly. Ending it is an entry you make, in your own words — the page does not propose one, and nothing above adds up to a suggestion.

Choose what happens nextYour entry
Open Detailed Analysis
Where these words come from. Research incomplete, Watchlist and Rejected are the product’s own decision statuses, captured on the Decision record page. Continue to Detailed Analysis, the reason field and the save control are designed and labelled as such. The product stores what you pick and what you wrote, verbatim and dated; it does not summarise it, score it, or turn it into a position size.